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StartThis
💌 Newsletter
Entrepreneurship
StartThis is a newsletter for current or aspiring entrepreneurs, startup-curious folks, or people that just generally like thinking about business ideas.
Maker Focus 🚀 
StartThis
by
Derek Williamson

Who's Derek Williamson 🧐

Derek is the current CEO of HigherMe.com, and constantly works on other side projects.

One such side project is deployee.io, where startups can exchange their underutilized talents to stay lean and have access to the best people.

It is great to see immensely talented people like Derek working and innovating in the HR industry which needs some I believe.

What is StartThis ?

StartThis is a newsletter for current or aspiring entrepreneurs, startup-curious folks, or people that just generally like thinking about business ideas.

The goal of sharing these ideas is to inspire someone, somewhere to build something.

I love Derek's mindset highlighted by this quote.

I believe we all have lots of ideas everyday but not enough time to work on all. The idea has been seen as the most important thing when starting a business and we are usually reluctant to share it with the world. We don't want anyone to steal our brilliant ideas right?

Well, now we know that an idea is pretty much not worth anything. It is all about executing, talking to prospective clients or users.

The first three drops were really smart ideas (find them here) and he does such a strong job to dig into each of them.

Here's how each idea is formatted by Derek:

  1. Generalized title and one-liner
  2. Industry category or type of business
  3. Requisite skills needed to build it, if any
  4. The pitch
  5. Background on the problem or nee
  6. Relevant trends or data points
  7. Possibly useful strategies
  8. Name ideas

My favorite one is the first one Derek dropped (StartThis Idea #1: Product Placement via Airbnb Hosted Rentals) . We have tons of household goods in our homes which do not receive any kind of marketing attention except for the few dinner invitees we have over.

Advertisers get unparalleled access to an audience who is sampling their products first-hand, Hosts get additional revenue streams, and guests get to try incredible products as part of their stay.

What do you think of that idea? If you like it, I strongly suggest you subscribe to StartThis and maybe you'll launch one of the ideas Derek will share with us.

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